You can never win with the incessant onslaught of new technology that’s being advertised to us on the daily. You know the drill– as soon as you have bought the newest 4G smartphone, you turn around and the 5G is already being pre-sold. What’s the point of the whole tech rat race when you’re two steps behind and forever tunnel-visioned?


In search of quality, display tech has laid down the trump card. Forget 3D televisions and other short-lived fads: 4K television is the brand new baby of the latest generation of screens. The standard full HD TVs of today present us with an image of around two megapixels. With the 4K display resolution of 4096 x 2160, you get four times that at an eight megapixel image. It’s not just the difference in tech specs– it’s the difference in viewing quality that counts. With ultra large screens becoming the norm, you want more bang- in this case, pixels- for your buck. Many movie cameras today shoot above 4K resolutions. How is that going to translate on a full HD resolution of 1920 x 1080? Not as well as it will on a 4K TV, that’s for sure.


So besides the 8 million pixels, what else does 4K exactly entail? A smoother image, refined details and a much wider spectrum of colors. Bragging rights are also included.

4K Ultra HD

I’m going to be honest. When I found out about 4K televisions, the first thought in my head was “Wow, a line of $4,000 televisions? Not too bad, I guess.” I’ll admit, it’s a little embarrassing and naive, but I’m actually not entirely wrong about that. With Superco’s Black Friday pre-sale, the 65-inch 4K Sony’s premium price is dropped to $4,499 from $6,499.


Sony 65″ Class XBR 4K Ultra HD TV

In the modern day family- nuclear or not- the central point of the home is often the TV. Most of our parents can remember crowding around the antenna-ed black and white box, while most of us can fondly remember waking up early on Saturdays- the only day of the week we willingly woke up- to watch our favorite cartoons. Now, watching television is even a family activity, complete with home-popped bowls of popcorn. Finding the perfect TV for your home, whether it’s for the living room or the primary home theater, should be an investment. It’s like buying a new car. You want to spend a little more on one that’s going to last you the long run rather than buying something a little cheaper now and then having to pay again to switch it out in a couple years. Spend smart and invest in quality, not quantity. Let’s just hope the 8K isn’t going to be rolling out any time soon.


Check out all of Superco’s 4K TVs here.